ETTE – clay vases crafted using ancient ceramic techniques.

This project originated from my own initiative, for which I created a fictional brand named ETTE, specializing in the production and sale of clay vases. Initially, it was meant to serve solely as a final assignment for a web design course I was taking. However, I decided to expand its scope to include brand strategy, visual identity and custom visual assets created in a 3D graphics program.

A key part of developing the brand strategy was defining an idea that would form the core of ETTE’s identity. It reads as follows:

ETTE is founded on the belief that engaging with archetypal vases, crafted using ancient ceramic techniques, can provide a spiritually enriching experience. The brand’s philosophy draws inspiration from the ideas of psychologist Carl Gustav Jung.

During the design phase, I focused on ensuring that the logo, typography, product photography, and web design all aligned with the core idea behind ETTE. The goal was to build a cohesive and authentic brand image. The visual style of every element of the identity was also crafted to attract and engage the brand’s target audience, defined earlier in the strategy process.

Working on this project was an invaluable experience, as it helped me organize and solidify the new knowledge I had gained about brand design and web design. It also allowed me to incorporate methods into my process that help create more effective projects—delivering greater value to my clients.